These days, OTT services are receiving a lot of love from users.
After COVID-19, home entertainment time grew, leading to higher OTT usage.
OTT refers to services that deliver various types of content through the internet.
Netflix, Watcha, and TVING are well-known examples.
Different from cable TV, OTT lets users watch what they want, when they want.
Multiple reasons explain the rapid growth of OTT services.
One reason is that a wide variety of genres are available in one platform.
Users can pick movies, dramas, or shows according to their interests.
Also, compared to traditional paid broadcasting, OTT is relatively affordable.
Watching on phones or tablets anytime is a major benefit.
However, as subscription fees keep rising, more people feel financial pressure.
As a result, OTT services attention toward free services is increasing.
Ad-supported free streaming allows users to enjoy content without paying.
Cost-conscious users find this model attractive.
FAST services are becoming popular as ad-supported alternatives.
For example, KT launched a FAST service called “Gi Live,” drawing public interest.
As the traditional market slows, FAST is becoming a new profit model.
Free streaming’s strongest point is that users don’t need to pay.
It allows access to many contents, increasing selection options.
The disadvantage is that ads are unavoidable.
In addition, the quality can be inferior to premium platforms.
Both markets will likely keep developing over time.
Advertising-supported services will likely attract more viewers.
Enjoying content without financial pressure is a strong advantage.
I believe harmony between paid and free services is essential.
Using both strengths together gives consumers more satisfaction.
The future of streaming services is exciting to watch.